For the Desert Adventures Fleet Campaign, I developed and executed a comprehensive strategy to communicate the importance of vehicle maintenance and detailing for fleets in harsh desert conditions, specifically targeting fleets in the Southwest region before and after Burning Man. This ensured fleet managers didn't have to worry about vehicle downtime due to maintenance before and after the festival.

The campaign involved creating a detailed marketing plan, crafting cohesive branding and design elements, writing engaging copy for various materials, including email campaigns, social media posts, and designing and building a landing page. The messaging was tailored to resonate with fleet managers, emphasizing durability and the benefits of preventative care. I managed the entire rollout, ensuring seamless execution and monitoring performance metrics to optimize impact.

The integrated campaign included email, social media, PPC, and ABM. The campaign successfully raised awareness among fleet managers, resulting in increased engagement and conversions, generating $40,000 in revenue within a 2-week period and securing a new fleet client.

This project highlights my ability to independently manage all aspects of an integrated marketing campaign, delivering results that align with client objectives and industry needs.