A designer and creative lead with a passion for building products, brands, and websites.
Hi, I’m Kelsey—a creative director, designer, and problem-solver passionate about blending art and technology to craft meaningful, impactful experiences. My career began with a transition from computer science to design in college, giving me the tools—both visually and technically—to grow into a multifaceted creative leader, designer, and marketer.
Over the past six years at a fast-scaling startup, I’ve led projects and managed brands spanning six verticals, working with consumer audiences, SaaS innovators, B2B and B2C automotive industry leaders, venture capital investors, franchisees, and entrepreneurs. My work includes launching products and services, designing websites, shaping UI/UX, and leading full-scale marketing campaigns—all while keeping brands fresh, consistent, and impactful during periods of rapid growth.
I thrive at the intersection of creativity and strategy, combining my design expertise and coding knowledge to create functional, visually engaging solutions. Alongside this, I’m passionate about mentoring teams and collaborating with forward-thinking brands to deliver meaningful results.
My goal is simple: to create work I’m passionate about, uplifts people, drives innovation, and leaves a lasting impact—all while building on my expertise to push creative boundaries and stay at the forefront of design and innovation.
Recent Experience
Creative Director & Designer
2024 - Present
Spiffy On-Demand Car Care
Develop and articulate brand visual strategy across multiple platforms while leading team of 3 designers at this on-demand car care company. Understand market trends, consumer preferences, and company’s overall objectives. Guide, mentor, inspire, and provide feedback to creative team. Direct new product concepts, designs, and prototypes with productive brainstorming sessions and oversight of complete project lifecycle. Ensure consistency, quality, and integrity of brand's visual identity. Iterate on designs based on feedback from stakeholders, market research, and usability testing. Steadily promoted throughout tenure. Craft and manage creative briefs, set project milestones, monitor schedules, and oversee deliverables.
Creative Design Manager & Designer
2022 - 2024
Spiffy On-Demand Car Care
Directed team creating sketches, renderings, and digital designs for new products or improvements to existing ones. Contributed to selection of materials, production methods, and finishes that aligned with design specifications and manufacturing capabilities. Prepared detailed design documentation, including specifications, drawings, and instructions for production. Stayed informed about relevant design trends, materials, and technologies to innovate and improve designs.
Senior Graphic Designer & Website Manager
2020 - 2022
Spiffy On-Demand Car Care
Brought company’s visual identity to life through logos, color schemes, typography, and overall brand aesthetics. Crafted visually compelling graphics, illustrations, and layouts for marketing materials, packaging, websites, and product documentation. Designed packaging to enhance customer engagement with physical products and online platforms. Constructed and produced marketing materials such as brochures, flyers, advertisements, packaging, and digital assets (marketing campaigns, websites, banners, social media graphics, email templates). Crafted user interfaces (UI) and user experience (UX) designs for company websites, e-commerce platforms, and digital applications.
Graphic Designer & Website Manager
2018 - 2020
Spiffy On-Demand Car Care
Maintained cohesive visual identity across various digital and print platforms while ensuring effective operation and optimization of company website. Built, updated, and maintained marketing website on HubSpot, utilizing HTML/CSS. Updated website content, including text, images, videos, and downloadable resources. Implemented basic SEO techniques to improve website visibility and search engine rankings.